Mark A Preston
Straight-talking SEO trainer & speaker
SEO is all about problem solving. I will help you to streamline your processes and give you and your team the skills, knowledge and mindset to solve all those tough SEO problems to enable you to push your agency or company in the right direction.
Who is Mark A Preston?
Since 2001, I have built a lead generation/affiliate marketing business, founded and self-grown a multi-location agency with zero investment, established a 50+ franchisee digital marketing franchise, been a problem solving freelance SEO consultant, helped to turn unknown brands into well-known brands within their industry, personally trained hundreds of professional marketers, have spoken at both marketing conferences and corporate events to thousands of people around the world, worked with established brands as their SEO advisor, besides becoming a published author, writing a best-selling book.
When it comes to SEO, I do however think a little differently by installing a logical thinking business development SEO mindset into everything I do.
I don't just teach people 'how' to do SEO, but give them the right mindset, skills and knowledge to drive leads and sales. After-all, SEO without impact is useless.
Let's start with the burning question - What is SEO?
When I speak at business events and expos throughout the world, one thing attendees always ask me is – “So, what actually is SEO?” and the people that have already heard of SEO, a lot of them say something like “Ah, SEO is where you get words to the top of the Google thingy”. We often just take it for granted that anyone who owns a website would already know what SEO is but that is definitely not the case and my explanation is to help you understand how I think about SEO!
SEO or Search Engine Optimisation (to me) is a digital marketing technique used to drive people who are looking for your product or service, to your website instead of your competitors’ site when they search (on search engines such as Google, Bing, and Yahoo) for things related to what you offer. As long as the page they land on relates to what they are looking for, a percentage of these visitors will contact you or purchase your product.
I could go into a lot more detail but I don’t want to bore you. All you need to understand is, SEO done right and strategically will help your business to grow. I will teach you how to do just that!
MY SEO BLOG
The truth about SEO!
As you can imagine, I am a very busy person flying around the world giving professional digital marketers and brands a business development SEO mindset. However, when I do get a break, I like to write an SEO related article which is a little different than what you might have read before. Here are just a few to get a taster of things to come...