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SEO Business Books Author Mark A Preston

Mark A Preston - Author

In the same way Mark has a deep passion for educating individuals through his keynote talks and training workshops, Mark has a skill of explaining  things in an uncomplicated way through his writing.

 

The difference with the SEO related books Mark writes, he does not write about SEO techniques. Mark writes books about various aspects of his varied SEO career and the challenges he faced along with the solutions he found along the way, so it helps others.

Book's Mark A Preston has written and published

The Business Side of SEO by Mark A Preston
The SEO Freelancer Survival Handbook by Mark A Preston

Ideal read for digital marketing / SEO agency owners, or freelancers who want to scale into an agency.

Ideal read for SEO freelance consultants, or full-time employed SEO's who are thinking of going freelance.

The Business Side of SEO book by Mark A Preston (Author)

BEST-SELLING AUTHOR

The Business Side of SEO

Thinking of starting a digital marketing or SEO agency and need a little direction? This book includes solid business advice from Mark's personal experiences running his own agencies over a 15 year period, packed with loads of actionable B2B lead generation and sales tips.

WHAT YOU WILL LEARN

Key questions answered within The Business Side of SEO

  • How do you find prospects?

  • How do you present SEO services?

  • How do you close the deal?

  • What have you tried that doesn’t work?

  • How do you calculate the ROI?

  • What are the different revenue models?

  • How much should I charge?

  • How do you first approach a new prospect?

  • How do you work out the price of SEO packages?

  • How do you find people who value SEO enough to pay your prices?

  • How do you educate people so they do value it?

  • How do you set the right expectations?

  • What reaction do you get from a prospect?

  • How do I put a contract together?

"Getting a budget upfront from every prospect increased my lead-to-sales conversion rate to a staggering 92%"

Luca Tagliaferro

Luca Tagliaferro

SEO Manager at Dare

Mark is not just incredibly knowledgeable in the business side of SEO. He is also a very friendly person, easy to talk to and open to help. I also bought his book...

THE SEO FREELANCERS BIBLE

The SEO Freelancer Survival Handbook

Giving up your full-time job and that guaranteed monthly income to go it alone as an SEO freelance consultant can be a very daunting and scary thing to do. The SEO Freelancer Survival Handbook is a reality check on the world of freelancing. Like the title suggests, it is your freelance 'survival handbook' you can dip in and out of whenever you come across those hard to solve challenges which comes with running your own one-person agency. Dedicated to helping you build a successful SEO freelancing business.

The SEO Freelancer Survival Handbook by Mark A Preston

WHAT YOU WILL LEARN

Key questions answered within The SEO Freelancer Survival Handbook
  • What should I be mindful of before launching my SEO freelancing consultancy full-time?

  • What SEO skills do I need as a freelancer?

  • What type of clients do SEO freelancers work with?

  • Is it Ok to start freelancing alongside my job to see if the freelance life is for me?

  • What do I do if people promise me work if I go it alone as an SEO freelancer?

  • What skills does an SEO freelancer need to have beyond just SEO?

  • How do I manage the perfect work / life balance as an SEO freelancer?

  • What and how should I charge as an SEO freelancer?

  • Do I need to build a personal brand as an SEO freelance consultant?

  • How do I generate leads as a freelancer?

  • What is the best way of selling my SEO freelancer services to potential clients?

  • What do I need to include within a proposal I'm pitching to win new business?

  • How does an SEO freelancer scale their business if it is just a one-person agency?

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