SEO Interviews - Get to know the real Mark A Preston
As an SEO Speaker | SEO Trainer | SEO Advisor, Mark is often being invited onto other podcasts, shows and webinars to be interviewed, as the host often wants to get into the details of SEO Mindset & Growth, my SEO journey, the business side of SEO, amongst other things he is doing to help create long-lasting positive impact.
Listen to some of the various podcasts, webinars and shows Mark A Preston (The SEO Educator) has been interviewed on to get to really know the real me.
Make Marketing Great Podcast hosted by Alain Machado
Questions Alain Machado asked Mark A Preston on the Make Marketing Great Podcast
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What does Mark A Preston do?
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What made you become fond of SEO?
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When did you start in SEO?
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Did you have to learn SEO by yourself when you first started?
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Is there anything in your background prior to SEO that has helped you to progress forward within the SEO industry?
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How do you go about looking at SEO from a mindset point of view?
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What do SEO clients actually want?
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What would you say to those SEOs who are struggling to stay motivated?
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Have you adjusted your SEO training due to AI?
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Have you come across any businesses who are scared of AI?
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What would you say to individuals who are looking to get into SEO?
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What can the people do about learning SEO who struggle to network?
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How do you talk to businesses who are thinking if they should invest into SEO?
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What are the biggest challenges you have faced with businesses to convince them to invest into SEO?
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How do you set expectations with SEO clients?
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What have you found to be the biggest weaknesses within agencies when you train their team?
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Do you think SEO teams within agencies start to lose sight due to having tunnel vision?
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How did you get into becoming an author and teaching others SEO?
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What gives you a good kick out of the SEO industry?
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How do you help individuals grow their career and move up the ladder within SEO?
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What are you top three SEO tips for 2023?
UNmiss Live Show hosted by Anatolii Ulitovskyi
Questions Anatolii Ulitovskyi asked Mark A Preston on the UNmiss Live Show
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Who is Mark A Preston?
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How can an SEO find keywords that help with sales?
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If you have a list of thousands of keywords to choose from, how do you prioritise that list?
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What SEO tools do you use to kind quality keywords?
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How can SEOs use AI tools in a smart way that will help them?
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What type of prompts do you use in ChatGPT?
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How do you use your whiteboard within your SEO training sessions?
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What are your methods of teaching SEO?
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How can an SEO perform link building that is more specific and focused?
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What is the biggest SEO mistake you have done in the past, and what did you learn?
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If you was just stating out in SEO today, how would you approach it?
untitled SEO podcast hosted by Andrew Laws
Questions Andrew Laws asked Mark A Preston on the untitled SEO podcast
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What does an SEO mindset coach do?
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Why do SEOs need to move away from having a checklist mindset?
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Does having SEO perfection in technical SEO hold things back?
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What should you prioritise for a new SEO client?
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What questions should you be asking a new SEO client?
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What do you need to be thinking about when it comes to SEO?
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Is the business owners passion a good foundation for SEO?
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Is generating a high number of leads for a business a good thing?
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What SEO holistic things do you need to think about?
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Can SEO be done in isolation?
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Should your SEO tasks be dictated by what Google say?
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How important is it for an SEO to work with good businesses?
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How do you approach coaching within SEO?
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What do SEOs need to be mindful of when it comes to using SEO tools?
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What are your thoughts on SEO educational material?
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When it comes to content, what should SEOs be mindful of?
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Do you think SEO will eventually dissolve and not be a thing?
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What are your thoughts on unethical manipulation SEO tactics?
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How did you discover a love of public speaking?
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Have you had any formal training to become a professional speaker?
SEO Video Show hosted by Paul Andre (DRE) de Vera
Questions Paul Andre asked Mark A Preston on the SEO Video Show
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In 1 minute or less how do you get on page 1 of Google?
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How did you first get into SEO?
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What made you interested in SEO?
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How did you learn SEO?
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What were your SEO resources when you started out?
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Who are the SEO people you followed when starting out?
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What is SEO mindset?
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What are some tips to move towards with the SEO mindset?
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How do you typically go about finding new prospects for SEO services?
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What are the most important pre-sales questions when vetting a new potential client?
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When presenting SEO services to potential clients, what strategies have you found to be most effective?
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Can you walk me through your process for closing a deal with a client interested in SEO services?
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In your experience, what approaches have you tried in the past that have not been successful when it comes to selling SEO services?
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When calculating the ROI for a client's SEO investment, what factors do you typically take into account?
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What are some different revenue models that you have utilized or encountered in the SEO industry?
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How do you determine the appropriate price point for your SEO services?
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When approaching a new prospect, what steps do you take to establish a connection and build rapport?
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When creating SEO packages, what factors do you consider when setting the price?
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How do you identify potential clients who understand the value of SEO and are willing to pay for it?
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When working with clients who may not fully appreciate the benefits of SEO, how do you educate them and help them see the value in your services?
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How do you ensure that the expectations of your clients are aligned with what you can realistically deliver through your SEO services?
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When pitching your SEO services to a potential client, what kind of reaction do you typically receive?
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Can you walk me through the process of putting together a contract for an SEO project?
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How do you become an SEO professional?
Rankable Podcast hosted by Garrett Sussman
Questions Garrett Sussman asked Mark A Preston on the Rankable Podcast
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What is your perspective on the SEO industry?
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What role do you play at this point after being in the SEO industry for over 20 years?
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What conversations are you having with people that are stopping them from communicating on social media?
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Should SEOs be blocking out negative and disrespectful conversations on social media?
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How has the business side of SEO changed over the past five years?
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Do you think that the perception of SEO is changing at C-Suite level?
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What is the common SEO perception at large corporate organizations?
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Are you seeing any sort of theme or any real changes from the C-Suite when it comes to understanding the value of the marketing channel?
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What should new SEO teams who work in-house be thinking about?
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What are the first steps for a Head of SEO just joining an organization?
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How do you handle barriers within an organization when it comes to getting your SEO recommendations approved?
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How should Head of SEOs be communicating with the C-Suite?
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Has the CMOs perception of SEO changed?
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SEO takes time, so what do you do if the CMO says "we need results quick"?
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What can a Head of SEO do if they face budget constraints due to economic downturn?
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What does the Head of SEO need to do in order to get buy-in (budget) from the C-Suite?
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What are the top 3 of something you love?
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What is your best SEO or marketing win?
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What are your top 3 SEO tools?
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What is your best SEO trick or tactic?
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What do you love most about SEO?
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What are your best learning SEO resources?
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Who are the top three SEOs or marketers that you most look up to?
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What is your number one cause or charity that you want to promote?
Marketing Dribble Podcast hosted by Rob Boyle & Jonny Kenyon
Questions Rob Boyle and Jonny Kenyon asked Mark A Preston on the Marketing Dribble Podcast
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What do you do in the SEO industry?
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Do you talk to other SEOs who think they are an expert until they talk to you?
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Why is mindset important when it comes to SEO?
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What made you gravitate towards SEO?
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Did you used to have over one hundred websites?
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How has SEO changed since you started out compared to now?
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What excites you about SEO now in 2023?
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What does the future of SEO hold because of AI?
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How can businesses use AI to improve their SEO?
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What are some of the biggest mistakes you see at the moment in the SEO world?
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Is it a good thing to add content to your website and make the text the same colour as the background?
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What are some beginner SEO tips for people who are just thinking of coming into SEO?
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Do you think new SEO executives are under pressure to just tick a box?
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Does the right SEO mindset need to start at the top?
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What is one golden nugget on how to drive more organic traffic?
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If Google gave you free range to make any changes, what would they be?
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As an SEO specialist, who do you follow and what resources do you read?
Democratizing SEO Podcast hosted by Austine Esezobor
Questions Austine Esezobor asked Mark A Preston on the Democratizing SEO Podcast
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How did you enter this very interesting and dynamic industry?
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Why did you regret starting your own agency?
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What was SEO like back when you started over twenty years ago?
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Why do CMOs need SEO training for their wider marketing department?
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What are the different ways your SEO training helps brands?
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What does business development SEO mindset mean?
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Should brands focus more on PPC or SEO?
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How can the CMO of a brand sell training for their marketing team into board level?
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In your experience, how long does SEO take to show results?
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Have you always thought a little differently towards SEO, or is it something that has changed throughout your SEO career?
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What prompted you to write your book, the business side of SEO?
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If you were to write another book, what would it be about?
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What is holding you back from publishing a novel?
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Do you think SEOs focus too much on techniques and technical, rather than understanding the business and soft skills side?
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Do you think that a lot of SEOs focus their energy on the wrong things?
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What should a brand who are looking to hire their first in-house SEO be mindful of?
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Do recruiters need to understand SEO if they are recruiting for SEO roles?
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What frustrates you the most about the SEO community?
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What makes you stay in the SEO industry after two-decades?
The GYFT Show hosted by John Burns
Questions John Burns asked Mark A Preston on The GYFT Show
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How can I ensure my webpages move from obscurity to visibility?
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How can I ensure my website appears on page one of the search engines?
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How important is it to understand your client avatar?
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Is it important to ask questions to your customers and clarify the information?
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What tools can I use to understand my audience better?
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What is important when building your website?
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Do you need to include testimonials on your website to give credibility?
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How do you need to think about content when it comes to your website?
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In terms of your website and SEO, how can a consultant stand out from their competition?
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Are video testimonials more effective than adding written testimonials to your website?
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How does a video testimonial need to come across?
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How important is it to have a call-to-action on each of your web pages?
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What do you need to understand in order to gain new leads through your website?
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What are your thoughts on Google Ads or other forms of paid promotion to drive traffic to your website?
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How does Google Ads fit into SEO?
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How can you ensure you don't waste money through Google Ads?
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How important is it to regularly update video testimonials on your website to keep them looking fresh?
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What should I be aware of when it comes to competition levels?
#SEOSLY Podcast hosted by Olga Zarr
Questions Olga Zarr asked Mark A Preston on the SEOSLY Podcast
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What is your SEO story?
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What technology were you using to build website when you started back in 2001?
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What type of industries were you building websites for when you started?
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Were you doing lead generation or affiliate marketing on the sites you built?
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What level of traffic were your best sites generating?
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What SEO techniques were you using twenty years ago?
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What was your experience with being an agency owner?
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What type of agency did you run?
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Is the agency you built still going?
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What type of companies have you worked with over the years?
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What type of SEO training do you provide?
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How do you change the mindset of a marketer when it comes to SEO?
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What common flaws do you see in your training sessions when it comes to SEO processes?
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What specific things can SEOs focus on to move the needle?
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What type of events do you speak at?
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How big are the events and conferences you speak at?
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How do you manage to secure new speaking gigs within the business and corporate world?
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How much do you get paid as a professional SEO speaker?
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Do you also advise companies on specific SEO problems?
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What is your book (the business side of SEO) about?
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What are some of your biggest failures within your SEO career?
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Do you currently own an agency or are you kind of freelance now?
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What area of SEO do you like the most?
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Why and how did you rebrand yourself from Mark Preston SEO to Mark A Preston?
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How long did it take you to change everything during your rebrand?
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How does your normal day look like?
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Besides your own, what other books should SEOs be reading?
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What are your thoughts on AI and ChatGPT?
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What will the future of SEO look like because of AI?
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What area of SEO should we be focusing on this year?
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What are your thoughts when it comes to new SEO trends?
SEO Career Mastery hosted by SEO For Hire
Questions Josh Peacock and Daris asked Mark A Preston on the SEO Career Mastery
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What are the common themes that need to be improved when you mentor SEOs?
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Do you mentor more junior SEOs rather than mid to high level SEOs?
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When it comes to SEO mindset, do junior SEOs need to have a different mindset than senior SEOs?
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Have you had a lot of experience hiring SEOs?
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What was the big thing you were looking for when hiring SEOs?
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How did you approach training existing SEO team members when you ran your own agency?
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Do you think providing a great training plan for your SEO team led to a high retention rate?
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What type of client do you provide your training and coaching services to?
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How did you grow your digital marketing franchise business?
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What are your top tips for agency owners?
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What was your biggest challenge when hiring SEOs?
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Where do you see the SEO industry heading due to the recession and mass redundancies?
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Where do you see SEO heading due to AI and ChatGPT?
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Are you using AI much in your SEO processes?
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How important is it for SEOs to go to events?
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Besides the standard SEO conferences, what other type of events should SEOs be attending?
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How important is it for an SEO to build a personal brand?
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Is there a specific reason you went down the unscripted route with your podcast?
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Why did you write your SEO freelancer guide?