MARK PRESTON - AUTHOR
Experience, put into words.
A different way to see customer growth.
I write about the business challenges I have encountered, the lessons I have learned and how the parts influencing customer growth work together.
THE STARTING POINT
Connect Those Dots
A clearer view of customer growth.
For founders and business leaders looking for clarity in how customer growth works.
Why I write.
Writing gives me another way to share the thinking I use in business. The books reflect different stages of that experience, from SEO business ownership to customer growth and franchising.
FRANCHISE GROWTH
Connect Those Franchise Dots
Seeing the whole network.
I draw on my experience of building and running a franchise network to explore how its foundations work together through the Five Fibre Framework.
For franchisors, franchise leaders and future franchisors.
FOUNDER CHALLENGES
Customer Growth Unlocked
101 challenges. Practical lessons.
I use stories and practical lessons to explore the customer growth challenges founders face as their businesses develop.
For founders looking for a clearer next step.
Different books.
The same practical mindset.
My background as a mechanic taught me to look beyond the obvious problem. Business ownership, setbacks and growth partnerships gave me experiences worth examining and sharing.
Where my writing began.
Two earlier books from my experience of building businesses in the SEO industry.
The Business Side of SEO
The commercial side of turning SEO expertise into a business.
The SEO Freelancer Survival Handbook
Practical lessons on clients, pricing and building a sustainable freelance business.