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  • Writer's pictureMark A Preston

Website Recovery: Been Hit After a Recent Google Update?

Updated: Oct 22

In the ever-dynamic digital arena, sometimes websites experience setbacks. The road to recovery can be daunting, but it's far from impossible. During a recent chat with Kasra Dash, a renowned website recovery specialist, we delved into the intricacies of bringing a website back to life after a severe setback.

website recovery

The Road to Recovery is Paved with Strategy

Kasra shared an eye-opening experience, detailing the largest disavow he'd ever tackled - a staggering 30,000 disavows. Along with an additional 60,000 disavows of guest posts, the task seemed mammoth.

"What you don't want to do is go and have a McDonald's the next day, right? Because that's what probably got you in that bit of mess. It's all about, like, doing a lot of things right after."

Kasra analogises, stressing the importance of holistic recovery.

Steps to a Comprehensive Website Recovery:

  1. Content Rectification: Scrutinise and enhance the quality of your content.

  2. Backlink Rejuvenation: After disavowing, rejuvenate your backlink profile with quality links.

  3. Enhance UX and UI: An intuitive and friendly user interface is vital.

  4. Theme Optimisation: Ensure your website theme is responsive, fast, and user-friendly.

  5. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Application: Adhere to Google's guidelines for a trustworthy website.

Size Does Matter

Kasra highlights the role of website size in the recovery timeline. A site with 3,500 pages naturally demands more time and effort than one with 500 pages. However, the key lies in consistent, strategic efforts.

Hope Amidst Despair

Kasra passionately stresses:

"A lot of people are going to give up, I feel, and it, like, as sad as that sounds, I want everyone to be striving and succeeding, doing the best websites they possibly can."

His words are a testament to the fact that with the right strategy and perseverance, recovery isn't just a possibility; it can propel a website to even greater heights.

The journey to website recovery may seem arduous, but with the right guidance, strategy, and a dash of patience, success is attainable. If you're feeling lost in the maze of SEO, I'm here to help.

Reach out to Mark A Preston for tailored SEO training and let's breathe life back into your digital presence together.

About the author

Mark A Preston

Mark A Preston: SEO trainer & speaker with over 2 decades (since 2001) experience in the SEO industry. Host of 'The Unscripted SEO Interview Podcast'. Author of 'The Business Side of SEO' and 'The SEO Freelancer Survival Handbook', SEO Business Books.


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