Website Recovery: Been Hit After a Recent Google Update?
Updated: Oct 22
In the ever-dynamic digital arena, sometimes websites experience setbacks. The road to recovery can be daunting, but it's far from impossible. During a recent chat with Kasra Dash, a renowned website recovery specialist, we delved into the intricacies of bringing a website back to life after a severe setback.
The Road to Recovery is Paved with Strategy
Kasra shared an eye-opening experience, detailing the largest disavow he'd ever tackled - a staggering 30,000 disavows. Along with an additional 60,000 disavows of guest posts, the task seemed mammoth.
"What you don't want to do is go and have a McDonald's the next day, right? Because that's what probably got you in that bit of mess. It's all about, like, doing a lot of things right after."
Kasra analogises, stressing the importance of holistic recovery.
Steps to a Comprehensive Website Recovery:
Content Rectification: Scrutinise and enhance the quality of your content.
Backlink Rejuvenation: After disavowing, rejuvenate your backlink profile with quality links.
Enhance UX and UI: An intuitive and friendly user interface is vital.
Theme Optimisation: Ensure your website theme is responsive, fast, and user-friendly.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Application: Adhere to Google's guidelines for a trustworthy website.
Size Does Matter
Kasra highlights the role of website size in the recovery timeline. A site with 3,500 pages naturally demands more time and effort than one with 500 pages. However, the key lies in consistent, strategic efforts.
Hope Amidst Despair
Kasra passionately stresses:
"A lot of people are going to give up, I feel, and it, like, as sad as that sounds, I want everyone to be striving and succeeding, doing the best websites they possibly can."
His words are a testament to the fact that with the right strategy and perseverance, recovery isn't just a possibility; it can propel a website to even greater heights.
The journey to website recovery may seem arduous, but with the right guidance, strategy, and a dash of patience, success is attainable. If you're feeling lost in the maze of SEO, I'm here to help.
Reach out to Mark A Preston for tailored SEO training and let's breathe life back into your digital presence together.