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  • Writer's pictureMark A Preston

The SEO Interview Process: An Insider Guide

Updated: Jan 11

Stepping into an interview can be daunting, especially in the fast-paced world of SEO. As someone who's interviewed countless candidates and coached even more, I've observed the pulse of the process, and today, I'm here to lift the curtain on what really happens during the SEO interview process. Let's dive into a comprehensive guide that will not only prepare you but also provide an invaluable perspective from the interviewer's side.


SEO interview process

Behind the Scenes of the SEO Interview


The SEO interview process is more than just a question-and-answer session; it's an intricate dance between candidate and company, facilitated by people like me and industry colleagues such as Josh Peacock. It's a journey of discovery to see if there's a mutual fit, both in skill and spirit.


The Interview Journey


Here's what typically happens:


  • Initial Vetting: Candidates undergo a thorough screening process, ensuring their skills align with the role.

  • Personality Insights: Tools like the Culture Index, which one of our recent clients invested a hefty sum into, offer a glimpse into a candidate’s personality, aiding in matching them to the company’s culture.

  • Trust and Delegation: Some clients place their trust entirely in our hands, opting for a streamlined interview after our endorsement.

  • Deep Dive Interviews: Others prefer a meticulous multi-stage interview process involving technical audits and practical assessments.


The Essence of the Process


As Josh Peacock once remarked...


"It's about finding that alignment between a candidate's capabilities and a company's ethos."

This alignment is pivotal, and our role is to ensure it's achieved with finesse and precision.


Making the Right Impression


For those about to step into an SEO interview, here are action points to ensure you stand out:


  • Showcase Technical Proficiency: Be ready to demonstrate your SEO knowledge through practical tasks.

  • Personality Fit: Prepare to discuss how your personality traits align with the prospective company's culture.

  • Adaptability: Be flexible and show your willingness to go through either a single chemistry call or a multi-stage technical interview.



The Final Word


Whether you're a fledgling SEO enthusiast or a seasoned professional, navigating the interview process is an art. And as your guide in this realm, I, Mark A Preston, am dedicated to equipping you with the knowledge, skills, and confidence to not just navigate but conquer the SEO interview landscape.


Seeking to perfect your SEO expertise? Looking to make your mark in the industry with an interview that sets you apart? Reach out to me for personalised SEO training that will prepare you to shine in any interview scenario.

About the author

Mark A Preston

Mark A Preston: SEO trainer & speaker with over 2 decades (since 2001) experience in the SEO industry. Host of 'The Unscripted SEO Interview Podcast'. Author of 'The Business Side of SEO' and 'The SEO Freelancer Survival Handbook', SEO Business Books.

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