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  • Writer's pictureMark A Preston

SEO Authenticity: Crafting and Embracing Your True Self

Updated: Jan 10

In the rapidly evolving world of SEO, a new trend is emerging: the prioritisation of genuine businesses over generic content sites. Recently, I had an insightful conversation with Kristine Schachinger, an expert in SEO, where we delved into this fascinating shift. Here's a glimpse into our discussion and what it means for your business.


SEO Authenticity

Google's Shift Towards Authenticity


  • Real Businesses Taking the Lead: The recent patterns in SEO indicate a clear shift towards favouring real businesses with robust E-E-A-T (Experience, Expertise, Authority, Trustworthiness) profiles. This trend is steering away from content-focused sites lacking a specific brand identity.

  • Google's Search Dilemma: Kristine points out that Google's search results have been less than ideal lately, suggesting a potential struggle in the tech giant's algorithm to differentiate quality content. This underscores the importance of authenticity and originality in today's SEO landscape.


Unpacking the Human Touch in SEO


  • The Rise of User-Generated Content: There's been a notable shift towards user-generated platforms like Reddit, indicating Google's preference for content that resonates with real human experiences and opinions.

  • The Importance of Originality: Kristine emphasises that...

"Useful content is authentic, original, has a human touch, has creativity to it."

This insight is vital for businesses aiming to enhance their online presence.


SEO Strategies for Businesses: Embracing the Human Element


  • Invest in Quality Writing: In this era of AI and rehashed content, investing in skilled writers who can convey your brand's unique voice and authentic experiences is crucial.

  • Focus on Authentic Reviews and Visuals: Encourage genuine reviews and share real images and videos of your business. This approach not only enhances trust but also aligns with Google's evolving criteria.

  • Stay Updated on Algorithm Changes: Understanding Google's ranking systems and updates is essential. Kristine advises...

"Read the ranking systems...they're looking for authenticity, originality, creativity, and human experience."


Navigating SEO with a Personal Touch


  • My Approach to SEO Training: As an SEO trainer, I emphasise the importance of authenticity in your digital strategy. My tailored training sessions guide businesses through the nuances of creating genuine, impactful content that resonates with both Google and your audience.

  • A Call to Action for Businesses: If you're looking to refine your SEO strategy with a focus on authenticity and realness, I'm here to help. Contact me, Mark A Preston, for expert SEO training that aligns with the latest industry trends and Google's evolving algorithms.


In summary, the path to SEO success is increasingly paved with authenticity and a human-centric approach. If your business is navigating these changes and aiming to stay ahead in the SEO game, reach out for bespoke training and guidance. Together, we'll unlock the true potential of your online presence.

About the author

Mark A Preston

Mark A Preston: SEO trainer & speaker with over 2 decades (since 2001) experience in the SEO industry. Host of 'The Unscripted SEO Interview Podcast'. Author of 'The Business Side of SEO' and 'The SEO Freelancer Survival Handbook', SEO Business Books.

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