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  • Writer's pictureMark A Preston

SEO Audit: The First Steps in Auditing a Faltering Website

Updated: Jan 10

As a seasoned SEO professional, I've encountered my fair share of website conundrums. However, unravelling the intricacies of a website that's taken a nosedive in performance is a unique challenge. I recently had the privilege of discussing this with Kristine Schachinger, a veteran in the field, known for her academic approach to SEO and her keen eye for anomalies.


SEO audit

The Hunt for Anomalies: Where to Begin Your Website Audit


  • Identifying the Unusual: Kristine's academic background in research becomes her compass in the vast sea of data. She suggests starting by looking for anomalies – those irregularities or outliers in your website's data that don't immediately make sense.

  • Paying Attention to Details: The devil, as they say, is in the details. Sometimes, the most significant issues are hidden in plain sight – an overlooked set of letters or a sudden drop in page performance. These are the breadcrumbs that lead to deeper, more systemic problems.


The Process of Exploration and Discovery


  • Going Down the Rabbit Hole: Kristine emphasizes the importance of not just acknowledging these anomalies but actively pursuing them. This journey can often lead to uncovering major technical issues or overlooked aspects of your site that are affecting its performance.

  • The Last-Minute Anomaly Check: Before finalizing an audit, Kristine recommends a final check for any unresolved anomalies. This ensures that no stone is left unturned in your quest to optimise your site's performance.


Insightful Perspective


As Kristine explains...


"Anomalies are often the key to really big site issues. They don't always mean there's a huge problem, but they always warrant investigation."

This approach highlights the necessity of a thorough and inquisitive mindset when auditing a website.



Your Next Steps in SEO Mastery


  • Seek Expert Guidance: As intriguing and rewarding as this process is, it can be daunting for many. That's where I come in. I offer bespoke SEO training and audits, guiding you through the labyrinth of your website's data, helping you understand and rectify the issues at hand.

  • Embrace a Culture of Continuous Learning: In the dynamic world of SEO, staying updated and continually learning is key. Whether it's through attending conferences like Brighton SEO or engaging with industry experts, keeping abreast of the latest trends and techniques is vital.


If your website has experienced a sudden drop in performance and you're struggling to identify the cause, it's time to delve deeper. Contact me, Mark A Preston, for comprehensive SEO training and auditing services. Together, we'll uncover the hidden issues affecting your site and chart a course for recovery and growth.

About the author

Mark A Preston

Mark A Preston: SEO trainer & speaker with over 2 decades (since 2001) experience in the SEO industry. Host of 'The Unscripted SEO Interview Podcast'. Author of 'The Business Side of SEO' and 'The SEO Freelancer Survival Handbook', SEO Business Books.

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