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  • Writer's pictureMark A Preston

The SEO Arcade Tool and Its Impact on Predicting ROI

Updated: Jan 10

As someone deeply involved in the world of SEO, I recently had the privilege of engaging in a fascinating conversation with Jeremy Rivera about his innovative SEO Arcade tool. This discussion offered profound insights into the future of SEO and its ability to predict Return on Investment (ROI) with remarkable precision.


SEO Arcade tool

The Genesis of the SEO Arcade Tool


The SEO Arcade tool emerged from a need to streamline and enhance the keyword research process. Jeremy's vision was to create a tool that not only identifies relevant keywords but also predicts the ROI from SEO efforts in a practical, quantifiable manner.


The Mechanics Behind the Tool


  • Semantic Connection Analysis: The tool analyses top-ranking pages for a given keyword and identifies the top 100 keywords these pages rank for, unveiling a unique, semantically connected keyword universe.

  • Identifying Signal Over Noise: By determining keyword overlaps among top-ranking URLs, the tool prioritizes terms that are more relevant to the core phrase, offering a clear indication of high-priority keywords.

  • Long-Tail Research Opportunities: Flipping the approach, the tool can also identify unique long-tail keywords that only a few competitors are targeting, opening new avenues for content creation.


Beyond Keyword Research: Predicting Traffic and Conversion


  • Organic Click-Through Rate (CTR) Analysis: Utilising studies like Advanced Web Ranking’s ongoing CTR study, the tool approximates traffic potential for specific keywords based on their organic CTR.

  • Converting Traffic to Sales: The tool goes a step further by integrating conversion rates into its predictions. By understanding the conversion journey from a website visit to a final sale, it provides a comprehensive view of potential revenue.


Practical Application of SEO Arcade


  • Informed Business Decisions: By inputting conversion rates, sale rates, and revenue per sale, businesses can mathematically calculate the potential revenue from ranking at the top for a specific keyword or set of keywords.

  • A Holistic View of SEO’s Financial Impact: The tool presents a full picture of the financial implications of SEO efforts, enabling businesses to make informed decisions and set realistic expectations.



Elevate Your SEO Strategy with Expert Guidance


Understanding and utilising tools like SEO Arcade is just one piece of the SEO puzzle. For comprehensive SEO training that encompasses the latest tools, techniques, and industry insights, I invite you to reach out to me, Mark A Preston. With my guidance, you can transform your SEO approach to achieve measurable, impactful results.


Contact me for personalised SEO training and let’s unlock the full potential of your online presence together.


The world of SEO is evolving, and tools like SEO Arcade are at the forefront of this transformation. By leveraging such innovations and coupling them with expert guidance, businesses can not only predict but also maximize their SEO ROI. If you're ready to take your SEO strategy to the next level, I'm here to help you navigate this exciting journey.

About the author

Mark A Preston

Mark A Preston: SEO trainer & speaker with over 2 decades (since 2001) experience in the SEO industry. Host of 'The Unscripted SEO Interview Podcast'. Author of 'The Business Side of SEO' and 'The SEO Freelancer Survival Handbook', SEO Business Books.

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