SECTION SIXTEEN of the ULTIMATE SEO FREELANCER GUIDE - THE REALITY!
Be targeted and productive with the right sales process
As you can imagine, I get a lot of SEO freelancers messaging me saying something like…
“Mark, I am a great SEO and have gone freelance, but I find securing new clients very challenging.”
For some reason, I have always found it easy to generate leads. To me it’s just logical thinking!
However, most SEO freelancers find it hard to generate a constant flow of inbound leads for their one-person agency.
If this is, YOU!
The fact is - you simply have not put together the right process. Somewhere along your sales process there is a brick wall that needs to be knocked down before the flow of leads can happen.
Think of it this way…
You are more likely to make the sale if someone comes to you with a problem that you can solve rather than to drag them kicking and screaming to your website when they have no interest in what you provide, or worse still – they have no need for your SEO freelance service. Makes perfect sense, doesn’t it?
ALWAYS think targeted!
From doing the exercise I laid out earlier in this SEO freelancer guide, you now fully understand what the demographics of your target clients look like. Now stop wasting your time doing things that will never attract your ideal client!
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Re-visit a previous section:
Section 1: SEO freelancing stories
Section 2: Before you jump ship into the world of SEO freelancing
Section 3: Being a full-time SEO freelancer is a business, not a hobby
Section 4: Be realistic about your own SEO skillset
Section 5: Understanding who your clients are
Section 6: Test the water before fully jumping into the full-time SEO freelancing life
Section 7: Be very mindful of – The promise trap
Section 8: Skills an SEO freelancer must have beyond just SEO
Section 9: The SEO freelancer payment terms
Section 10: Creating the perfect work / life balance
Section 11: Build a freelance support network around you
Section 12: What and how should an SEO freelancer charge?
Section 13: The isolation of being an SEO freelancer
Section 14: Get yourself a mentor or coach
Section 15: What does your personal brand say about YOU as a freelance SEO?