Mordy Oberstein, Head of SEO Branding at Wix

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Mordy Oberstein - Head of SEO Branding at Wix

Mordy has a strong content education background pulling from his days as a teacher and fell into the SEO industry in around 2014 and has never looked back.


Fast forward to today and Mordy is the Head of SEO Branding at Wix and is also a consultant at SEMrush.


As if that was not enough for him, Mordy also hosts multiple SEO podcasts including The SEO Rant and Edge Web Radio, which are dedicated to SEO education.


Mordy is also one of the organizers of the popular SEO Twitter chat #SEOchat.


His thoughts and knowledge has also been published on many top industry news websites including the Wix SEO Learning Hub and he appears on stages at marketing conferences around the world.

The Unscripted SEO Interview with Mordy Oberstein

Watch the interview

Listen to the podcast

(55 minutes long)

The unscripted questions Mark A Preston asked Mordy Oberstein

  • Who is Mordy Oberstein and what do you do in the SEO community?

  • Do you work for Wix or SEMrush as your bio mentions both companies?

  • When did you start in the SEO industry, Mordy?

  • How much do you think the SEO industry has changed since you started?

  • Do you think that people don’t talk about SERP features as much is the fact it has somewhat become the norm now, as before it was classed as advanced SEO?

  • When Featured Snippets first came on the SEO scene, why was there both big traffic winners but also big traffic loses when position zero was secured?

  • With your existing roles, you must have access to lots and lots of very huge datasets. Is there anything that you've seen in the data that gave you that WOW moment?

  • There seems to be a lot of bouncing around in the SEPRs at the moment. What do you think is causing it?

  • When an SEO is looking at all this SERP volitility, what should they do?

  • Are there any SEO related blogs people who work in the industry really need to read?

  • What really irritates Mordy about the SEO industry?

  • What are your thoughts on the SEO checklist mentality?

  • How do you think SEO communication has changed in the industry over social media platforms?

  • What are your thoughts on the quality level of SEO related content shared these days opposed to when you started in the industry?

  • What makes the Wix SEO Learning Hub different?

  • I see that the Wix Learning Hub talks about other platforms, why is that?

  • Should writers and bloggers think about keywords when they create a new post?

  • How did you actually change the outdated perception of Wix SEO within the wider SEO community?

  • As Wix had such a bad reputation within the SEO industry a few years back, what specifically was it that made you want to join Wix originally as their Liason to the SEO Community?

  • What new SEO features have made the biggest impact at Wix?

  • What are the people like to work with behind the scenes at Wix?

  • If you had to pick the top three things that really needs to change in the SEO industry, what would they be and why?

  • What are your personal thoughts on SEO case studies?

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