Jason Barnard, Author & CEO of Kalicube + The Brand SERP Guy

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Jason Barnard

Jason Barnard started his career in the digital marketing world back in 1998 and is best known in the SEO industry today as The Brand SERP Guy specialising in Brand SERP optimisation and Knowledge Panel management, and is also the founder and CEO at Kalicube, a Brand SERP optimising SaaS platform and a groundbreaking brand SERP digital marketing agency.

Jason is a published author of The Fundamentals of Brand SERPs for Business, published in January 2022 to help both business and personal brands ensure all the basic Brand optimisation entities are in place.

Jason is always giving back to the community by contributing to top leading digital marketing publications such as Search Engine Journal, Search Engine Land, Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

You will also find Jason speaking at marketing conferences around the world about Brand SERP and knowledge panels. Some past conferences include BrightonSEO, PubCon, SMX series and YoastCon.

As if all that wasn't enough to keep Jason busy, he also hosts his own podcast series (With Jason Barnard... Podcast) inviting guests onto his weekly digital marketing podcast to share real value. With over 180 episodes available, and counting you could say that Jason's podcast is very well established as one of the leading digital marketing podcasts in the industry.

The Unscripted SEO Interview with Jason Barnard

Watch the interview

Listen to the podcast

(59 minutes long)

The unscripted questions Mark A Preston asked Jason Barnard

  • Who is the real Jason Barnard?

  • Why did you decide to specialise in Brand SERPs?

  • What's different about The Brand SERP Guy and Jason Barnard?

  • How do you manage to separate your personal brand away from The Brand SERP Guy so you can do other unrelated things?

  • Did you create The Brand SERP Guy separate identity with the future in mind in-case you wanted to sell the brand as it wasn't attached to your actual name?

  • Who should buy your book, The Fundamentals of Brand SERPs for Business?

  • Do you think there is a major link between Brand and SEO?

  • Do you think that Google needs to trust your Brand before they can trust you to rank you for your services?

  • Should SEOs focus first on ranking the website for their brand name before focusing on the wider SEO strategy?

  • What should a business do regarding Brand SERP if they do not have a unique brand name?

  • Should a business brand be treated any differently than a personal brand as far as Brand SERP is concerned?

  • If a business has changed their brand name, should they change all historical brand mentions to the new brand name or keep historical as the old brand name?

  • With traditional SEO, we know that it takes time to achieve great results. Is that the same with Brand SERPs?

  • What sort of timescale should a business be looking at to fully sort out their Brand SERP?

  • How do you make sure that your Brand SERP relates to both Google and your actual audience?

  • Is it just you or do you have a team behind both The Brand SERP Guy and Kalicube?

  • In Brand SERP, should your brand just be known for what you do or is it OK to implement your personality into your Brand SERP?

  • Since publishing your book, has it given you increased trust with your brand, in both Google and your physical audience?

  • Unrelated to book sales, what has the actual impact from publishing your book been like for you?

  • How much effort did you put into writing your book?

  • What has been your experience with getting people to buy and read your book?

  • Within the wider SEO community, where do you see yourself fitting?

  • When it comes to SEO, do you just focus on Brand SERP or do you offer any other services?

  • You mentioned that Brand SERP is a mixture of SEO mixed in with some Digital PR. In your personal opinion, do you think that the Digital PR industry are getting it right?

  • Should the page that describes everything about the brand, be the homepage or the about us page?

  • Should the brand page be structured differently for a business brand vs a personal brand?

  • How should add on an about us brand page and how should it be structured?

  • Is there anything you want to highlight or launch into the SEO community?

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